Avoid having a lot of room the right, left, or over the topic. There are a few exceptions to this. If you are shooting at a moving person or thing one is. Then you'll have to have"lead room" to allow for the motion. Estimate in your head where object or that person is headed, and then move the camera so.
Getting your product or service can sometimes be exceedingly helpful, since the reputation and fan base of the endorser could be relied on to drive your video.
Talk to your viewer/audience - Your corporate video production isn't about you it's about your viewer. Each question and frame of the video should have this in your mind and be relative to your target audience.
Green screen is not new technology, of course! Technology has ramped up the use of green screen in entertainment and news, but there is dig this a place for it as well. Keying out the screen and adding in a certain background can set the mood for your movie. You have so many options for backgrounds that what you're likely to find a corporate office that is standard around.
Pick what you say and how you say it based on who you are talking to. Many companies say to write to a middle school level or a grade level, but if you're producing a program for scientists and physicians , let loose with the multisyllabic words. If you don't understand what multisyllabic means, stick with the grade and middle school website link stuff.
The production house managed to quickly edit the footage in one day. They did what she said, but deep down she knew she really had no idea what she wanted or the video was being made.
All of these options are good for companies seeking to make a video to put on their site, or to market their company locally. None of them appear suitable for broadcasting. Be warned that time is taken by some editing, so be patient, and you will find the Get More Information result you are looking for.